Privacy Policy

Active Merchant ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide when you:

• Create an account
• Place an order
• Contact customer service
• Subscribe to our newsletter
• Participate in surveys or promotions

This information may include:

• Personal Identifiers: Name, email address, phone number
• Business Information: Company name, business address, tax identification number
• Payment Information: Credit card details, billing address, bank account information
• Shipping Information: Delivery addresses, shipping preferences
• Communication Data: Messages, inquiries, support tickets

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information:

• Device Information: IP address, browser type, operating system
• Usage Data: Pages viewed, time spent on pages, navigation patterns
• Location Data: General geographic location based on IP address
• Cookies and Tracking: Session data, preferences, cart contents

1.3 Third-Party Sources

We may receive information from third-party services such as:

• Payment processors
• Shipping carriers
• Credit verification services
• Analytics providers

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 Order Fulfillment

• Processing and shipping orders
• Managing payments and billing
• Providing order confirmations and updates
• Handling returns and exchanges

2.2 Customer Service

• Responding to inquiries and support requests
• Resolving disputes and troubleshooting issues
• Providing product information and recommendations

2.3 Business Operations

• Maintaining and improving our website
• Analyzing customer behavior and preferences
• Preventing fraud and ensuring security
• Complying with legal obligations

2.4 Marketing and Communication

• Sending promotional emails and newsletters (with your consent)
• Informing you about new products and special offers
• Conducting customer satisfaction surveys

You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

3. How We Share Your Information

We do not sell your personal information. We may share your information with third parties only in the following circumstances:

3.1 Service Providers

We work with trusted third-party service providers who assist us in:

• Payment processing (payment gateways, fraud detection)
• Shipping and logistics (carriers, fulfillment centers)
• Website hosting and maintenance
• Email delivery and marketing automation
• Analytics and data analysis

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

3.2 Business Transfers

If Active Merchant is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal processes (subpoenas, court orders)
• Government requests
• Protection of our rights, property, or safety
• Prevention of fraud or illegal activity

3.4 With Your Consent

We may share your information with other parties when you explicitly consent to such sharing.

4. Data Security

We implement industry-standard security measures to protect your information:

4.1 Technical Safeguards

• SSL/TLS encryption for data transmission
• Secure servers and encrypted databases
• Firewall protection and intrusion detection
• Regular security audits and updates

4.2 Payment Security

• PCI-DSS compliant payment processing
• Tokenization of credit card information
• No storage of complete card numbers on our servers

4.3 Access Controls

• Limited employee access to personal data
• Multi-factor authentication for internal systems
• Regular employee training on data protection

Important: While we implement robust security measures, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

5. Cookies and Tracking Technologies

5.1 What We Use

Our website uses cookies and similar tracking technologies:

• Essential Cookies: Required for website functionality (shopping cart, login sessions)
• Performance Cookies: Help us understand how visitors use our site
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Track effectiveness of advertising campaigns

5.2 Your Choices

You can control cookies through your browser settings. Note that disabling certain cookies may limit website functionality.

6. Your Privacy Rights

Depending on your location, you may have the following rights:

6.1 Access and Portability

• Request a copy of your personal information
• Receive your data in a structured, machine-readable format

6.2 Correction and Deletion

• Update or correct inaccurate information
• Request deletion of your personal data (subject to legal requirements)

6.3 Opt-Out Rights

• Unsubscribe from marketing communications
• Opt out of certain data collection practices
• Disable cookies through browser settings

6.4 California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt out of the sale of personal information
• Right to non-discrimination for exercising privacy rights

We do not sell personal information.

6.5 Exercising Your Rights

To exercise any of these rights, contact us using the information at the end of this policy. We will respond to verified requests within 30 days.

7. Data Retention

We retain your personal information only as long as necessary:

• Account Information: Until you request deletion or account closure
• Order History: 7 years for tax and legal compliance
• Payment Information: Tokenized data retained per PCI requirements
• Marketing Data: Until you opt out or we determine it's no longer needed
• Analytics Data: Aggregated data may be retained indefinitely

8. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected information from a child, we will delete it immediately.

9. International Data Transfers

Active Merchant operates in the United States. If you are located outside the U.S., your information will be transferred to and processed in the United States, which may have different data protection laws than your country.

By using our services, you consent to the transfer of your information to the United States.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending email notifications for material changes

Your continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: